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Live better,
Knowing Changes Everything
Knowing Changes Everything
Go Max Now!
A living guide for people who want to:
Improve their life without destroying their health
Build businesses that enhance lives instead of exploiting them
Protect liberty, freedom of speech and honest commerce
Honor people, animals, plants and the whole earth
Here you will find simple, practical ideas for everyday choices,
work, money and creativity that help you do more good and less harm.
Our Guiding Promise: First, Do No Harm
Our Guiding Promise: First, Do No Harm
We start every decision with a simple question:
Does this harm ourselves, people, animals, plants or the earth?
If the answer is yes,
we pause and choose a better way.
Our work centers on:
People: Supporting healthier bodies, calmer minds and more meaningful lives
Animals: Respecting life and reducing cruelty in food, products and business practices
Plants and the earth: Encouraging regenerative, not destructive, choices
Freedom: Defending honest expression, respectful debate and fair commerce
Integrity: Refusing to chase money at the cost of our values
This is not about perfection.
It is about constant small steps toward understanding discernment,
and making choices that...
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